Resume

NBC News Group
Head of Core Product Experiences, NBC News Group Digital

January 2023 - Present
30 Rockefeller Plaza, New York & Englewood Cliffs, New Jersey

I currently lead all core cross-platform news product experiences for NBC News Digital, across 6 brands: NBC News, MSNBC, CNBC, The Today Show, E! Entertainment and Telemundo.

I run a team of 8 product managers, and their cross-functional teams, who own product development for all news digital brand experiences across web, mobile apps and streaming platforms. Our work reaches millions of users every day, and we collaborate closely with editorial, marketing, business development, and other colleagues to deliver on our customer and business outcomes.

My role is to ensure that we are shaping, scoping, and strategically working on the most impactful items to grow our business, while coaching, developing and creating the necessary time and space for our teams to do their best work. I'm passionate about the development of our people, how to build an organization we can be proud of, and the application of positive organizational scholarship towards connecting our journalism mission with the opportunity for our teams to thrive.

CNBC
Head of Product
June 2021 - December 2022 | Englewood Cliffs, New Jersey

I led all core and direct to consumer multi-brand product experiences and strategy for CNBC, delivering on the needs and aspirations of NBC News' business and investing audiences. My teams and I collaborated closely with editorial, marketing, business development, on-air broadcast, and other cross-functional colleagues to deliver on our customer and business outcomes.

My product managers and their cross-functional teams owned product development for CNBC.com, CNBC mobile apps (iOS & Android), OTT platforms (AppleTV, FireTV, Roku, Samsung, Google Home & Alexa), newsletters, and our subscription flagship products, CNBC Pro and The Investing Club with Jim Cramer. We also owned product responsibilities for CNBC’s brands MakeIt, Grow (in partnership with Acorns), and Select. We drove new product discovery, user research and development, emerging commercial initiatives, cross-brand affiliate revenue objectives, and the overall health and growth of the digital business.

CNBC
Senior Director of Product Management
March 2020 - June 2021 | Englewood Cliffs, New Jersey

As Senior Director of Product, I was responsible for 6 product teams, and manage a team of 5 product managers:

  • Web (Growth, Engagement & Monetization)

  • Mobile Apps (iOS & Android)

  • Emerging Platforms (Apple TV, FireTV, Roku, Alexa, Google Home)

As I previously did as Head of Web Products, I managed all aspects of budget, hiring, prioritization, goal setting and digital strategic alignment across the organization. I collaboratively defined, shaped and set the product direction for CNBC’s digital revenue, audience growth, technical health, user experience, team welfare and process management initiatives for all of CNBC’s digital products.

My teams during this period were primarily focused on building CNBC’s digital audience, subscription products, and affiliate revenue streams.

CNBC
Head of Web Products
May 2019 - March 2019 | Englewood Cliffs, New Jersey

As Head of Web Products, I was responsible for the strategic revenue and audience growth, technical health, user experience, team welfare and process management initiatives for CNBC’s web products. I managed all aspects of budget, hiring, prioritization, goal setting and strategic alignment. Reaching over 100 million monthly users, our team’s mission is to help customers get informed when and where they need it, so they can act on their financial goals. I lead four product teams focused on:

  • Growth (Acquisition, AMP, SEO, Audience Scaling, Newsletters)

  • Engagement (Habituation, Retention, Homepage & Article Experience)

  • Monetization (Revenue Initiatives, Video Inventory, Advertising Partnerships, PrimeTime)

  • Special Projects (Affiliate Revenue, New Business Models, Alternative Revenue Streams)

In addition to building CNBC.com, our team’s portfolio also owns MakeIt, Grow from Acorns, The Warren Buffett Archive and Deal or No Deal.

Inman News
Chief Product & Marketing Officer

September 2017 – February 2019 | Remote

Inman News is the real estate industry's largest trade news organization. As Chief Product and Marketing Officer, I lead a large team of designers, developers, events and subscription marketers, social specialists and analysts. I was responsible for all aspects of Inman's subscriber, journalism and event attendance experience, and focused on driving strong subscriber acquisition, retention and engagement in parallel with promoting large-scale conference attendance over 6 annual events. I defined the overall annual strategy, executed against quarterly OKRs, and set the product and marketing roadmaps.

Working closely with the editorial and sales teams, I have driven significant increases and improvements in the subscriber offering and adoption, churn reduction, large process and product improvements in event creative, on-site experience and ticket sales, as well as established robust audience development process, traffic growth, and built new forms of storytelling, both for Inman’s core journalism and branded content offerings.

Achievements:

  • Developed new suite of storytelling and article-based formats including photo essays, video collections, data journalism and visualization, mapping formats, community integrations, archival collections and live coverage timeline experiences, in parallel with technical and audience development efforts around SEO, discovery and distribution.

  • Complete technical re-write of Inman’s cross-platform backend and workflow, including significant reductions in technical debt, data consolidation, cost reduction through third party vendor auditing and removal, as well as workflow optimizations through CMS improvements and transition to formalized Agile sprint workflow and Atlassian suite (JIRA and Confluence)

  • Grew the registration effort for Inman’s events by building new creative systems and executing on large-scale promotion, video, email, web, content marketing, mobile, livestream, printed collateral and onsite production across 6 Inman events

  • Built new subscriber bundle products around opinion, video and thematic editorial coverage, in addition to reframing subscriber marketing to focus on helpfulness and user needs, reducing churn and solidifying acquisition efforts

  • Developed and built new branded content opportunities with sponsored sections for real estate coaching and luxury real estate

The New York Times
Director of Real Estate Products
January 2014 – September 2017 | Manhattan, New York

In the 4 years I was general manager of the Real Estate section at The New York Times, audience more than tripled, and annual advertising revenue grew by over $2M. I was focused on growing audience, building search products and developing new revenue streams across multiple products, including desktop, mobile, print, social, video and emergent product platforms such as Virtual Reality. I defined the overall annual strategy, executed against quarterly OKRs, and set the product and marketing roadmaps.

I worked closely with the newsroom, sales, design, engineering (across 4 distributed teams in Finland, Romania, India and NYC), project management, analytics, marketing and product groups, and established effective audience development and product management processes for the newsroom’s digital transformation. Over time my role also expanded to include subscriber bundle growth, new ventures and achievement-based retention initiatives alongside NYT Cooking, NYT Crosswords, and NYT Smarter Living as part of the NYT Beta team.

Achievements:

  • Tripled real estate section audience and grew advertising revenue by over $2 million (our team received The New York Times Publisher’s Award for operational excellence)

  • Redesigned and rebuilt the cross-platform suite of search and article products across desktop, mobile web and iOS, supported by innovative print, display and video house ad campaigns

  • Developed effective audience development strategies for the newsroom in partnership with the analytics, editorial, design, social and search teams, and greatly improved the digital fitness of the editorial desks

  • Partnered closely with the sales team to develop a new suite of branded content opportunities, a new section of commercially-focused content, more effective opportunities for articles, and new collateral focused on solving advertiser needs

  • Launched a redesigned editorial section including new columns, new online experience, new print design and accompanying advertising campaign

  • Created the first achievement-based subscriber benefit for Smarter Living with Programs

  • Developed best-in-class product process management for working with distributed development teams, and established strong precedents for how The New York Times builds products, removes technical debt, and optimizes strategic growth

The Corcoran Group
Director Of Interactive Product & Marketing
March 2006 – January 2014 | Manhattan, New York

The Corcoran Group is Manhattan’s largest luxury real estate brokerage, covering New York, The Hamptons and Palm Beach. During my 8 years there, I oversaw all digital strategy, audience growth, user experience, internal and external product development, marketing initiatives and online brand development for Corcoran, and sister brands Corcoran Sunshine and Citi Habitats.

This included the tactical value-build and growth of corcoran.com, the build of several mobile apps across different brands, creating a best-in-class social brand presence across 10+ platforms, as well as the establishment of key initiatives around mobile, video and search. I created over 40 different advertising partner programs, including establishing strategic relationships with Google, Facebook, Zillow, The New York Times and The Wall Street Journal, where I not only managed budget, but also regular performance optimization and innovation.

Achievements:

  • Redesign and launch of corcoran.com, including responsive mobile experience, innovative marketing campaign, video advertising, social integration and location-based content

  • Creation of best-in-class social presence across Facebook, Twitter, YouTube, Instagram, Foursquare, Tumblr and many more. Awarded Inman News Innovator of the Year for my work with Foursquare.

  • Built a new digital advertising program across 40+ different media partners, allowing agents to target their activities to the most meaningful audience

  • Designed, built, launched and marketed multiple mobile apps, including Corcoran for iPhone, iPad and Android, and Citi Habitats for iPhone

  • Developed substantial in-house video capabilities, creating innovative apartment tours, neighborhood profiles, and multi-lingual agent guides

Music Choice
Creative Director
January 2004 – March 2006 | Manhattan, New York

As the Creative Director for Music Choice, I built and scaled a creative services team from 2 to 12, relocated the team from Philadelphia to New York, and implemented a network-wide cross-platform redesign of all services for 45 music channels across television, video-on-demand, web, mobile, live events and print.

I oversaw workflow and process for the design, video, audio, copywriting and production teams, as well as serving as an active designer for strategic business development and revenue initiatives. I also worked closely with the engineering team to develop new interactive products, optimize and streamline existing offerings, and work within established guidelines across numerous different cable providers.

Achievements:

  • Redesigned 45 different music channels across television, video-on-demand, web, mobile, live events and print

  • Built, relocated and scaled a new creative services team of 12 designers, audio engineers, producers, editors and copywriters in support of emergent on-demand music video services

  • Developed numerous interactive prototypes for mobile, broadband, web and interactive television entertainment and eCommerce applications

QVC (USA)
Graphics Manager
January 2002 – January 2004 | Philadelphia, Pennsylvania

In January 2002 I transferred from being Senior Interactive Designer at QVC in London, to On-Air Graphics Manager for QVC in Philadelphia. There I was responsible for all graphic design production for QVC’s live broadcast and pre-produced elements, and managed a team of 10 designers, ensuring optimized workflow, fiscal responsibility through resource and infrastructure planning, and adherence to overall corporate branding identity guidelines.

I served as an active designer in the day-to-day workflow, and worked closely with the on-air sales merchandising team to identify where graphics support could illuminate hard-to-explain or invisible features of a product, and optimize on-air sales merchandizing effort.

In addition, I worked closely with both the interactive and creative marketing teams to bring an unprecedented level of consistency across QVC’s television, print and digital platforms.

Achievements:

  • Created the first truly cross-functional design team at QVC, spanning not just television, print and digital, but also internationally across QVC US, QVC UK, QVC Germany and QVC Japan.

  • Worked closely with the on-air merchandising teams to identify and generate graphics support to help customers understand how products worked, illuminate hidden features, and drive up sales volume through optimizing air-time.

  • Created dozens of proprietary on-air graphics packages in support of individual shows and all-day special events.

  • Created the first set of full animated QVC idents.

  • Overhauled on-air typography identity packages, established a robust color palette and style guide, and worked closely with the business development team in identifying and supporting new merchandising opportunities.

Education

The University of Pennsylvania (2021-2025)
Philadelphia, Pennsylvania
Bachelors Degree in Ancient Religious Cultures & Globalization

Jan van Eyck Akademie (1996 – 1998)
Maastricht, The Netherlands
Masters / Postgraduate Laureate: Interactive Design

Kingston University (1993 – 1996)
London, England
BA (Hons) First Class: Critical Fine Art Practice (Art History & Photography)

QVC (UK)
Senior Interactive Designer
October 1998 – January 2002 | London, United Kingdom

My first job out of college, I started at QVC in London as a part-time freelancer, and left 4 years later as the Senior Interactive Designer, having scaled the creative team to 8 designers, and grown the digital business to 50% of QVC’s total revenue.

I ran the day-to-day operations and production for QVCUK.com, helping to scale, measure and innovate on the eCommerce business, and worked closely with the sales merchandising team to implement specific promotions, make products web-ready, and oversaw the creative, technical and analytics aspects of the site’s growth.

I also designed the first ever television impulse purchasing system, QVC Active, which allows viewers to order the product they’re watching directly with their remote. This scaled into a full network identity rebrand, wrapping the existing live broadcast around the new method of immediate purchase.

Achievements:

  • Redesigned and launched overall on-air network identity and cross-platform branding elements across print, digital, interactive television and live broadcast

  • Designed and launched the first interactive television impulse purchasing platform, QVC Active, and pioneered ‘Red Button’ user experience

  • Designed and managed QVCUK.com, scaled a creative team from 2 to 12, and created hundreds of product promotions in collaboration with the sales merchandising team

  • Created strong cross-functional process and workflow between QVC UK and QVC USA, including implementing analytics around digital performance